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Tuesday Trivia: Most popular Valentine's candy by state

J. H. Osborne • Feb 11, 2020 at 7:30 PM

Candy is projected to account for an eye-popping $2.4 billion this Valentine’s Day season, according to online bulk candy retailer CandyStore.com. They’ve created a map of the favorite Valentine's Day candy in every state, based on their study of 12 years’ worth of sales.

“Valentine’s Day is about love and romance and spending money to demonstrate them,” Clair Robins wrote in a CandyStore.com’s blog. “This year will be no different. The National Retail Federation is forecasting that, after a strong winter holiday season, Valentine’s Day spending will be strong as well. In fact, they predict it will smash last year’s record by 32%. If you think some of that is from candy, you’re right. As Valentine’s indulgences go, candy is a relatively inexpensive one. It’s also become tradition and is a nice and easy gesture to make. That could be why people are expected to spend over $2.4 billion this year — up $600M from last year.”

Favorite Valentine’s Day candies in Tennessee, according to the report: conversation hearts; heart-shaped box of chocolates; Wild Berry Skittles

Favorite Valentine’s Day candies in Virginia, according to the report: conversation hearts; heart-shaped box of chocolates; Cupid Corn.

Valentine’s Day Candy Quick Facts

• 43% of people said they will buy themselves a box of chocolates this year.

• 58 million pounds of chocolate are bought during Valentine’s Day week.

• The peak selling period for conversation hearts is only 6 weeks long.

• It takes manufacturers 11 months to produce enough for those 6 weeks.

• Vodka infused with candy remained popular with conversation hearts last year.

• Children receive 39% of all Valentine’s Day candy and gifts.

Source: CandyStore.com

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