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Cyndi Ramsey, shown here, started The JOSHUA Tree after her son Josh, shown in the photo on the shelf, died of a heroin overdose. Ramsey said JOSHUA is not only a reference to her son

Cyndi Ramsey, shown here, started The JOSHUA Tree after her son Josh, shown in the photo on the shelf, died of a heroin overdose. Ramsey said JOSHUA is not only a reference to her son