“Valentine’s Day is about love and romance and spending money to demonstrate them,” Clair Robins wrote in a CandyStore.com’s blog. “This year will be no different. The National Retail Federation is forecasting that, after a strong winter holiday season, Valentine’s Day spending will be strong as well. In fact, they predict it will smash last year’s record by 32%. If you think some of that is from candy, you’re right. As Valentine’s indulgences go, candy is a relatively inexpensive one. It’s also become tradition and is a nice and easy gesture to make. That could be why people are expected to spend over $2.4 billion this year — up $600M from last year.”
Favorite Valentine’s Day candies in Tennessee, according to the report: conversation hearts; heart-shaped box of chocolates; Wild Berry Skittles
Favorite Valentine’s Day candies in Virginia, according to the report: conversation hearts; heart-shaped box of chocolates; Cupid Corn.
Valentine’s Day Candy Quick Facts
• 43% of people said they will buy themselves a box of chocolates this year.
• 58 million pounds of chocolate are bought during Valentine’s Day week.
• The peak selling period for conversation hearts is only 6 weeks long.
• It takes manufacturers 11 months to produce enough for those 6 weeks.
• Vodka infused with candy remained popular with conversation hearts last year.
• Children receive 39% of all Valentine’s Day candy and gifts.